Customer Cohort Analysis
Groups customers by signup month + tracks retention over time. Reveals if newer cohorts retain better.
On this page
Cohort analysis groups customers by signup month + tracks repeat-purchase + retention over subsequent months. Reveals if newer cohorts are improving or regressing.
Steps
1. Open Analytics > Cohort
2. Pick cohort dimension (signup month, first-product, source)
3. Compare cohorts
Next steps
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