Analytics Column Categories
Reference for column categories: sales, conversion, traffic, customer, product. Each groups related metrics.
On this page
Reference for column categories.
Categories
- Sales (revenue, orders, AOV)
- Conversion (rate, funnel)
- Traffic (sessions, visitors, bounce)
- Customer (returning, cohort, LTV)
- Product (units, revenue, top-N)
Steps
1. Open any report
2. Manage columns → pick categories
Next steps
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