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• Returning Customer Rate

  % of customers who place a 2nd+ order. Canonical retention metric.

• Conversion Rate Over Time

  Conversion rate trend: % of sessions that purchase. Canonical storefront health metric.

• Sales by Source

  Revenue per acquisition source: organic, paid, email, social, direct, referral.

• Customer Cohort Analysis

  Groups customers by signup month + tracks retention over time. Reveals if newer cohorts retain better.

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