Skip to content
Log inStart free

Campaign Creation Form

Build a one-off campaign: audience, subject, content, schedule, A/B test, send.

Updated
Reading time
1 min
On this page

The campaign form builds a one-off email send. Picks audience, drafts content, schedules.

You'll work at /admin/store/{storeId}/marketing/campaigns/new.

Form sections

Section Detail
Audience Segment or specific list
From Sender name + email
Subject A/B test allowed
Preheader Inbox preview
Content Template or custom Liquid + HTML
A/B test Subject or content variants
Schedule Now or scheduled time

Before you begin

  • You have Manage marketing permission.
  • Sender domain DNS verified.

Steps

1. Open Marketing > Campaigns > New

Step 1: Marketing area (opens full size)

2. Pick audience

3. Set sender + subject + preheader

4. Draft content (pick from template marketplace if helpful)

5. Send test

6. (Optional) Set A/B variants

7. Schedule

8. Save + Send

Verify the result

  • Test arrives correctly rendered.
  • Schedule respected.
  • Campaign sends to audience.

Best practices

  • Subject line obsession: biggest CTR lever.
  • Mobile-first content.
  • Test before live send.
  • A/B subject for high-volume campaigns.

Common mistakes

  • Wrong audience picked: embarrassing send.
  • Liquid syntax broken: rendering errors.
  • No preheader: wasted inbox real estate.

Next steps

Still stuck?

More in Email Marketing

  • Automation Run History

    Per-customer history of automation triggers and outcomes: which customer entered when, which steps fired, conversions.

  • Email Marketing Campaigns

    Build, send, and measure one-off email campaigns: promotions, newsletters, launches. Pairs with Automations for recurring flows.

  • Email Marketing Workflows

    Automated email sequences triggered by customer behavior: welcome series, abandoned cart, post-purchase, win-back. Set up once; run continuously.

  • Campaign Metrics Reference

    Reference for every email campaign metric, Delivered, Opened, Clicked, Converted, Unsubscribed, Bounced, with definitions + healthy benchmarks.

All 15 articles in Email Marketing

We use cookies

Necessary cookies keep the site working. With your permission we also use analytics and marketing cookies. Change your choice any time in Cookie settings.