Apps and Sales Channels

Apps and Sales Channels are related but distinct concepts in Tanqory:

• Apps extend functionality (loyalty, reviews, analytics, integrations).
• Sales Channels expand WHERE your products are sold (Instagram Shop, TikTok Shop, Amazon, eBay, etc.).

Both are managed from the Apps area but serve different strategic purposes.

You'll work at /admin/store/{storeId}/apps.

Before you begin

• Go to Apps.
• You have Install apps permission.
• You have decided which channels strategically.

Apps vs Sales Channels

Common sales channels

Steps

1. Open Apps

(opens full size)

2. Distinguish between Apps + Sales Channels in the catalog

Tanqory typically categorizes them separately.

3. For Apps: see Apps Overview

4. For Sales Channels: pick the channel + connect

Each channel has its own:

• Auth (OAuth).
• Catalog sync rules.
• Listing optimization recommendations.
• Fee structure (Amazon/eBay take a cut).

5. Sync product catalog per channel

Some products may not be sellable on some channels (legal, category restrictions).

6. Monitor per-channel ROAS

Treat each channel as its own ROI center. Some channels have high fees; verify per-channel profitability.

7. Iterate

Add channels strategically; drop unprofitable ones.

Verify the result

• Apps + Sales Channels distinguished clearly.
• Connected channels syncing catalog.
• Channel performance tracked separately.

Best practices

• Apps strategically: fill real gaps.
• Sales channels strategically: match audience.
• Track per-channel profitability: channels with high fees can be net-negative.
• Don't connect everything: focus on profitable channels.

Common mistakes

• Confusing Apps with Sales Channels: different strategic decisions.
• Connecting too many channels without resource to manage.
• Ignoring channel fees: high-fee channels can be unprofitable.
• No per-channel analytics: aggregate hides signal.

If something goes wrong

• Sync fails: verify catalog meets channel requirements.
• Channel app missing from catalog: channel may be region-gated.
• Permission denied: your role lacks Install apps.

Next steps

• Apps Overview
• Find and Install Apps
• Manage Installed Apps

Related articles

• Social Commerce Overview
• Sales by Channel Report
• Marketing Attribution Report