Social Media

A UTM tag is a label you add to a link before you share it, so the visit arrives named instead of anonymous. Without one, the attribution report files that traffic under Direct, which tells you nothing you can act on. This covers the parameters themselves, and why a naming convention matters more than any single tag. It also covers building a tagged link and reading what comes back once the tags are in place.

A pixel is a small piece of tracking that reports what shoppers do on your store to an outside service, such as an advertising or analytics platform. The Pixels section on the Customer events page is where they go, and it offers two routes in: install one from an app, or add a custom pixel yourself. Putting it in before your first campaign matters, because a pixel cannot report on clicks that happened before it existed.

Apps add what the store does not do on its own, and a marketing or social tool is one of the commonest reasons to install one. The Apps page counts what you already have and separates Tanqory apps from third-party ones. This covers finding an app, what installing involves, and reviewing the list afterwards so the store carries only the tools it still uses.

Social media marketing in Tanqory is a loop rather than a single screen. You send people from social to your store, you tag and track that traffic so you can tell where it came from, and you read the attribution report to see which channels produced sales. This maps the four pieces and says which article sets up each one. It also gives the order to build them in, since tracking added later cannot recover clicks that have already happened.

Social profile links live in Brand settings rather than in your theme, in a Social Media Links section that takes one profile address at a time. Keeping them in one place means a single edit when a profile moves, instead of hunting for old links pasted around the store. This covers where the section sits, how to add a link, and which networks the list offers.