Marketplaces

Markets is where you manage the places your store sells to. The list shows each market with its status, the regions it includes, and its customizations, and lets you create, search, and filter markets. It is the starting point for setting up how your store sells across regions.

A market's page brings together everything about that market: its name and status, the regions it includes, the settings it customizes, the settings it inherits from your store, its place in the market hierarchy, and more. It is where you review a market in one place and open any part to change it.

Adding regions to a market sets which countries the market applies to, so buyers in those places get that market's settings. You do it from the market's Includes control, which opens the Market conditions dialog, where you search for and select the regions to include. The regions you add take on the market's currency, catalog, and other settings.

Each market either inherits a setting from your store or customizes it for that market. The market's page separates the two: Inherited settings are the ones it takes from your store, each with a control to customize it, and Customized holds the ones you have changed. This is how you make a market different where it needs to be.

A market's regions are the countries it covers, shown on the market's page in the Includes row. They decide which buyers the market applies to, so buyers in those regions are served by the market and its settings. You change them from the same row, which opens the region selection.

A market's currency is the currency its buyers are charged in. You set it from the market's Currency setting, where a dropdown chooses how the market charges, such as using local currencies, and a price-rounding option tidies converted prices. This lets buyers in a market pay in the money they expect.

A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

Editing a market's regions changes which countries it covers, by ticking regions to add and unticking them to remove. You do it in the Market conditions dialog, opened from the market's Includes control, where the regions already in the market are shown ticked. A search box helps you find a region quickly in the long list.

A market can use its own domain so buyers reach its storefront at a web address meant for them, shown with the language that storefront reads in. You set it on the market's page, on the Domain and language row, by choosing from the domains already set up for your store.

A market can customize as many of its settings as it needs, moving each one out of Inherited settings and into the Customized section. The more you customize, the more the market runs on its own values instead of your store's. A fully customized market has most or all of its settings customized.

Export downloads your catalog data as a CSV file, so you can review it, edit it in bulk, or keep a copy. You choose which catalogs to include and what data goes in the file. This is the quick way to take your catalogs out of the store.

Import lets you create or update many catalogs at once from a CSV file, instead of setting up each one by hand. You upload the file on the Catalogs page and choose whether it updates existing catalogs or only creates new ones. This is the quick way to manage catalogs in bulk.

A market's conditions define which buyers it applies to, by the regions it includes. You set them in the Market conditions dialog, where Includes is either All or Specific, and you choose the regions the market covers. The conditions are what decide who is served by the market.

A catalog's page is where you set what it does: a title and status, the markets it applies to, how its prices are set, and which products it includes. You fill it in when you create a catalog or open an existing one. This is where a catalog's products and prices are decided.

A market works without customizing anything: by default it inherits every setting from your store, so all of them sit under Inherited settings and the Customized section stays empty. This suits a market that should follow your store. You customize a setting only when the market needs to differ.

When a market uses local currencies, exchange conversion can leave prices on awkward amounts that look untrustworthy at checkout. The market's Price rounding option tidies converted prices up to a cleaner figure, or leaves them exact when you need precise amounts. You set it in the same Currency panel as the currency itself, so you can choose the currency and its rounding together.

Markets form a hierarchy: a market whose regions are part of another market becomes its sub-market, and that other market is its parent. The Market hierarchy section on a market's page shows its parent market and any sub-markets. This lets you nest a smaller market inside a larger one.

From the Markets list, you can open a small panel on a market to see its details without leaving the list. Selecting a market's Includes opens a panel that lists the regions it covers, with a search box to find one quickly. It is a fast way to check what a market covers.

The Use local currencies option sets a market to each buyer's own currency, shown automatically as their local currency. You set it from the market's Currency dropdown, where it is the recommended option. This suits a market that covers several countries, so buyers see prices in money they recognize.

Metafields add your own custom fields to a market for data the built-in settings do not cover. You add a definition from the market's Metafields card, giving it a name, a type, and a few options. This lets a market hold extra data, which your storefront can read through the API.

A market has a name that identifies it in your admin, and a status that says whether it is live. You set both at the top of the market's page: type the name in the Name field, and choose Active, Inactive, or Suspended from the status control. The name is how you recognize the market in the Markets list.

The Markets list has tools to find a market quickly: status tabs narrow the list to Active, Inactive, or Suspended, a search box finds a market or region, Sort by orders the list, and Columns choose which details are shown. This helps when you run more than a few markets.

A market can set whether it collects sales tax and duties, and how tax is shown to buyers. You open its Taxes and duties setting to find Sales tax, a Duties toggle, and a Tax display choice. This lets a market handle tax the way its regions need.

When a market covers more regions than fit in its Includes row, the extra ones sit behind a "+N more" control on the market's page. Selecting it reveals the remaining regions, so you can confirm every country the market covers without opening anything else. This helps whenever a market spans many countries.