Skip to content
Log inStart free

Domains and Language Per Market

A market can use its own domain so buyers reach its storefront at a web address meant for them, shown with the language that storefront reads in. You set it on the market's page, on the Domain and language row, by choosing from the domains already set up for your store.

Updated
Reading time
3 min
On this page

Giving a market its own domain makes its storefront feel local to the buyers it serves. Instead of every market sharing one web address, a market can use a domain buyers go to directly, shown next to the language its storefront reads in. Buyers then trust and understand the storefront more easily, because it appears at a fitting address in a familiar language. You set this on the market's own page, on the Domain and language row.

Before you begin

  • In your admin, select Markets in the left navigation, then select a market to open its page.
  • The domain you want to assign is already set up for your store, so it is available to choose.

Where it lives

A market's page groups its settings into Customized, for the ones you have changed from your store's defaults, and Inherited settings, for the ones still using those defaults. Domain and language (1) sits under Inherited settings until you set it: it shows the domain and language the market currently uses, and it carries the control that opens the configuration.

The USA market's page, opened from Markets. Its settings are grouped into Customized and Inherited settings, and box (1) marks the Domain and language row in the Inherited settings section, which shows the market's domain and language and the control that opens the configuration (opens full size)

How the domain and language fit together

The domain is the web address buyers use to reach this market's storefront, and the language is what its pages read in. The Domain and language row shows both, so you can see at a glance where buyers in this market land and in which language. A market with nothing set uses your store's default domain and language.

Set a market's domain

  1. On the market's page, find the Domain and language row in the Inherited settings.
  2. Select the control on that row to open the Configure domains and language for this market panel.
  3. Choose a domain (1) from the list. These are the domains already set up for your store, each marked as a primary domain. To serve the market from a path on your default domain instead, select New subfolder at the top of the panel, covered in the next section.
  4. Confirm with Done (2), or select Cancel to leave the market unchanged.

The Inherited settings with the Configure domains and language for this market panel open. Box (1) marks the domain to choose from the list, and box (2) the Done button (opens full size)

The Domain and language row then shows the domain and language the market uses, and buyers there reach the storefront at that address.

Serve a market from a subfolder

Instead of a separate domain, you can serve a market from a path on your default domain, such as yourstore.mytanqory.com/en-eu. In the configure panel, select New subfolder to open the Manage Subfolders dialog. Enter the path in Domain Suffix (1): for example, use eu for the European Union, which makes the suffix /en-eu. The dialog lists the languages this subfolder serves, each with its own URL; select Add languages (2) to serve it in more than one language. Select Done (3) to save.

The Manage Subfolders dialog, opened from New subfolder. Box (1) marks the Domain Suffix field (for example /en-eu), box (2) the Add languages control for the languages the subfolder serves, and box (3) the Done button (opens full size)

Remove the customization

To return a market to your store's default domain, use the remove control on the Domain and language row. The market falls back to the default address, and the row returns to Inherited settings.

Best practices

  • Set up the domain first. Add the domain to your store before assigning it to a market, so it is available to choose in the panel.
  • Use a fitting address. Give the market a domain that signals it is meant for those buyers.
  • Check the storefront after assigning. Open the market's storefront to confirm it loads at the new address as expected.
  • Fall back to defaults when unsure. A market with no custom domain just uses your store's default, which is fine until you are ready.

If something goes wrong

  • The domain you want is not in the list. Set it up for your store first, then it appears in the panel to assign.
  • The market still uses the default address. Make sure a domain is assigned on the market, not only set up for the store.
  • You want to undo the customization. Use the remove control on the Domain and language row to return to the store default.
  • You cannot change it. Your role may not allow managing markets. Ask an owner or admin.

Next steps

Still stuck?

More in Marketplaces

  • Manage Regions in a Market

    A market's regions are the countries it covers, shown on the market's page in the Includes row. They decide which buyers the market applies to, so buyers in those regions are served by the market and its settings. You change them from the same row, which opens the region selection.

  • Catalogs

    A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

  • Edit Regions in a Market

    Editing a market's regions changes which countries it covers, by ticking regions to add and unticking them to remove. You do it in the Market conditions dialog, opened from the market's Includes control, where the regions already in the market are shown ticked. A search box helps you find a region quickly in the long list.

  • A Fully Customized Market

    A market can customize as many of its settings as it needs, moving each one out of Inherited settings and into the Customized section. The more you customize, the more the market runs on its own values instead of your store's. A fully customized market has most or all of its settings customized.

All 24 articles in Marketplaces

We use cookies

Necessary cookies keep the site working. With your permission we also use analytics and marketing cookies. Change your choice any time in Cookie settings.