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Market Customizations Overview

Each market either inherits a setting from your store or customizes it for that market. The market's page separates the two: Inherited settings are the ones it takes from your store, each with a control to customize it, and Customized holds the ones you have changed. This is how you make a market different where it needs to be.

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Customizing a market is how you make it different from your store's defaults where it needs to be, while leaving the rest to follow your store. Every market setting is either inherited, meaning it uses your store's value, or customized, meaning you have set it for that market. The market's page keeps these two apart so you can see what is special about a market and what follows your store. You manage them on the market's page, in the Inherited settings and Customized sections.

What you can customize

The Inherited settings section lists the settings a market is still taking from your store. Each one shows the value it currently uses, with a control to customize it for this market; when you customize one, it moves up to the Customized section, so it no longer appears here.

The Inherited settings section on a market's page, listing Currency, Catalogs, Discounts, Online Store, Taxes and duties, and Returns and cancellations, each with its current value and an add control to customize it for the market (opens full size)

These are the settings a market can customize. In the image, Domain and language is not listed because it is already customized on this market, so it appears in the Customized section instead of here.

Setting What customizing it does
Currency Set the currency the market sells in, or use local currencies
Catalogs Choose which products the market shows
Discounts Control which discounts apply in the market
Online Store Set the storefront theme the market uses
Domain and language Give the market its own domain and language
Taxes and duties Set how tax is handled for the market
Returns and cancellations Set the return rules for the market

Before you begin

  • You have a market to look at. The Inherited settings and Customized sections belong to a single market, so there is nothing to read until one exists.
  • Your role includes View markets.
  • Open Markets in the left navigation, then select a market to open its page.

Inherited versus customized

The two sections are the heart of how a market works. Inherited settings are the ones the market takes from your store as they are; each shows its store value and an add control to customize it. Customized holds the settings you have changed for this market, shown with a control to remove the customization and return to the store default. A brand-new market inherits everything, and it becomes more customized as you set values that differ from your store.

Note: Changing a setting on your store updates every market that still inherits it, but it does not touch a market that has customized that setting. Customizing a setting effectively disconnects it from your store default.

How to customize a setting

To customize a setting, select the add control next to it in Inherited settings. That setting then moves to the Customized section, where you set the value you want for the market. To undo a customization, use the remove control on it in Customized, and the setting goes back to inheriting your store's value. This means you can customize only what a market needs and leave everything else to follow your store.

Best practices

  • Customize only what a market needs. Leave settings inherited unless a market genuinely needs its own, so markets stay simple.
  • Check inherited values first. The Inherited settings section shows what a market uses now, before you change anything.
  • Use remove to reset. If a customization was a mistake, remove it to return to your store's default.
  • Review after customizing. Confirm the Customized section shows exactly what you meant to change.

If something goes wrong

  • A setting is not what you expect. Check whether it is under Customized or Inherited settings, since inherited ones follow your store.
  • You customized the wrong setting. Use the remove control on it in Customized to return it to the store default.
  • A change to your store did not reach a market. If the market customizes that setting, it no longer inherits your store's value.
  • You cannot customize a market. Your role may not allow managing markets. Ask an owner or admin.

Next steps

Still stuck?

More in Marketplaces

  • Markets

    Markets is where you manage the places your store sells to. The list shows each market with its status, the regions it includes, and its customizations, and lets you create, search, and filter markets. It is the starting point for setting up how your store sells across regions.

  • Add Regions to a Market

    Adding regions to a market sets which countries the market applies to, so buyers in those places get that market's settings. You do it from the market's Includes control, which opens the Market conditions dialog, where you search for and select the regions to include. The regions you add take on the market's currency, catalog, and other settings.

  • Manage Regions in a Market

    A market's regions are the countries it covers, shown on the market's page in the Includes row. They decide which buyers the market applies to, so buyers in those regions are served by the market and its settings. You change them from the same row, which opens the region selection.

  • Catalogs

    A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

All 24 articles in Marketplaces

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