Skip to content
Log inStart free

A Market With No Customizations

A market works without customizing anything: by default it inherits every setting from your store, so all of them sit under Inherited settings and the Customized section stays empty. This suits a market that should follow your store. You customize a setting only when the market needs to differ.

Updated
Reading time
3 min
On this page

A market does not need any customizing to work. When you create one, it inherits every setting from your store, so it sells the same products, in the same way, as the rest of your store, just for the regions the market covers. On the market's page, all of these settings sit under Inherited settings, and the Customized section stays empty until you change one. This is the right state for a market that should follow your store, and it means you can add a market for a region without setting up anything extra. You see this on the market's page, in the Inherited settings section.

Before you begin

  • You have a market that has just been created, or one you have not customised. This state is what a market looks like before anything is overridden.
  • Your role includes View markets.
  • Open Markets in the left navigation, then select a market to open its page.

Everything inherited by default

The Inherited settings section lists the settings a market takes from your store as they are: Currency, Catalogs, Discounts, Online Store, Taxes and duties, and Returns and cancellations. Each shows the store value the market is using, so a market with no customizations reads its values straight from your store.

The Inherited settings section on a market's page, listing Currency as US Dollar, Catalogs as All products, Discounts as All eligible discounts, Online Store as Horizon, Taxes and duties as Not collecting, and Returns and cancellations as Default rules, each with an add control (opens full size)

Setting The store value it inherits (in this example)
Currency US Dollar (USD $)
Catalogs All products
Discounts All eligible discounts
Online Store Horizon
Taxes and duties Not collecting
Returns and cancellations Default rules

The values shown are the store's, taken as an example from one market; your own store's values may differ.

When to leave a market uncustomized

Leave a market on its inherited settings when it should behave the same as your store for the regions it covers. Because a new market inherits everything, you do not have to touch any setting for the market to work. Customize a setting only when the market genuinely needs to differ, such as its own currency or catalog. Keeping a market uncustomized keeps it simple, and it continues to follow your store as you change your store's settings.

Tip: To launch in a new region quickly, create the market with just its regions and leave everything inherited. It sells right away using your store's currency, catalog, and tax settings, and you can customize later only if that region needs something different.

What stays empty

The Customized section holds only the settings you have changed for a market. On a market with no customizations, it stays empty, and every setting remains under Inherited settings with an add control to customize it if you later need to. As soon as you customize one setting, it moves into Customized, while the rest stay inherited.

Best practices

  • Start with everything inherited. A new market works on your store's settings, so add it first and customize later only if needed.
  • Customize only what differs. Leave settings inherited unless a market genuinely needs its own, so markets stay simple.
  • Let inherited settings track your store. An inherited setting follows your store, so store changes reach the market automatically.
  • Check the Customized section. If it is empty, the market is following your store on every setting.

If something goes wrong

  • A market is not using a value you expect. Check whether the setting is under Inherited settings, since inherited ones follow your store.
  • You customized a setting by mistake. Use the remove control on it in Customized to return it to your store's value.
  • A store change did not reach a market. If the market customizes that setting, it no longer inherits your store's value.
  • You cannot see a market's settings. Your role may not allow viewing markets. Ask an owner or admin.

Next steps

Still stuck?

More in Marketplaces

  • Manage Regions in a Market

    A market's regions are the countries it covers, shown on the market's page in the Includes row. They decide which buyers the market applies to, so buyers in those regions are served by the market and its settings. You change them from the same row, which opens the region selection.

  • Set a Market's Currency

    A market's currency is the currency its buyers are charged in. You set it from the market's Currency setting, where a dropdown chooses how the market charges, such as using local currencies, and a price-rounding option tidies converted prices. This lets buyers in a market pay in the money they expect.

  • Catalogs

    A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

  • Edit Regions in a Market

    Editing a market's regions changes which countries it covers, by ticking regions to add and unticking them to remove. You do it in the Market conditions dialog, opened from the market's Includes control, where the regions already in the market are shown ticked. A search box helps you find a region quickly in the long list.

All 24 articles in Marketplaces

We use cookies

Necessary cookies keep the site working. With your permission we also use analytics and marketing cookies. Change your choice any time in Cookie settings.