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Catalogs

A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

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A catalog is a way to customize the products, and their prices, that a market or customer group sees, all from one store. Instead of running a separate store for each audience, you create a catalog that sets which products are included and adjusts their prices, then apply it to the markets it serves. The Catalogs page is where all of this lives: it lists your catalogs, and lets you create one, or move catalogs in and out with export and import. This is how a single store shows different products or prices to different audiences. You reach it under Markets > Catalogs in your admin.

Before you begin

  • You have products in your store, since a catalog is built by choosing which of your products it includes.
  • You have the markets the catalog will serve, since a catalog is applied to them. See Markets.
  • Open Markets > Catalogs in the admin sidebar to reach the Catalogs page.

The Catalogs page

The Catalogs page opens on a Catalog metrics band, counting your total, active, and draft catalogs and how many are attached to a market, with a chart of how that total has moved over the selected date range. Below it, status tabs split the list into All, Active, Draft, and Archived, and a search box with Filters and Columns narrows what the table shows. The table itself lists each catalog with its status, the markets it applies to, its price adjustment, and how many products it holds. Create catalog, along with Export and Import, sits in the top corner. Until you add your first catalog, the table is replaced by a prompt to create one.

The Catalogs page showing the Catalog metrics band with total, active, and draft counts and a chart of catalogs over time, the All, Active, Draft, and Archived tabs below it, and the catalog table listing each catalog's status, markets, adjustment, and product count, with Export, Import, and Create catalog in the top corner (opens full size)

Control What it does
Create catalog Start a new catalog, setting its products and prices
Export Take your catalogs out of the store, covered in Export Catalogs
Import Bring catalogs into the store, covered in Import Catalogs

What a catalog holds

When you create a catalog, you give it a title and a status, choose the markets it applies to, and set how its prices work, such as the currency to price in and a percentage price adjustment. You then choose which products the catalog includes, so a market or customer group sees only those, at the catalog's prices. Setting up a catalog in detail is covered in Catalog Detail.

Creating a catalog

Select Create catalog, on either the empty state or the top corner, to open a new catalog. Give it a title, choose the markets it serves, set its pricing, and pick its products, then save it. Once saved, the catalog appears in the list and applies to the markets you chose. See Catalog Detail for each part of the form.

Moving catalogs in and out

Export takes your catalogs out of the store, which is useful for keeping a copy or editing in bulk, and Import brings catalogs into the store. These let you manage many catalogs without setting each up by hand. How each works is covered in Export Catalogs and Import Catalogs.

Best practices

  • Use a catalog per audience. Give each market or customer group that needs different products or prices its own catalog.
  • Name catalogs clearly. A clear title makes a catalog easy to find in the list.
  • Set pricing deliberately. Choose the currency and any adjustment so the catalog's prices are what you intend.
  • Export before big changes. Keep a copy by exporting before editing many catalogs at once.

If something goes wrong

  • A market shows the wrong products or prices. Check which catalog applies to that market and what it includes.
  • You cannot find a catalog. It may not be created yet; the empty state means there are none.
  • An import did not work. Make sure what you import matches an export from Catalogs. See Import Catalogs.
  • You cannot manage catalogs. Your role may not allow it. Ask an owner or admin.

Next steps

Still stuck?

More in Marketplaces

  • Market Detail Page

    A market's page brings together everything about that market: its name and status, the regions it includes, the settings it customizes, the settings it inherits from your store, its place in the market hierarchy, and more. It is where you review a market in one place and open any part to change it.

  • Add Regions to a Market

    Adding regions to a market sets which countries the market applies to, so buyers in those places get that market's settings. You do it from the market's Includes control, which opens the Market conditions dialog, where you search for and select the regions to include. The regions you add take on the market's currency, catalog, and other settings.

  • Manage Regions in a Market

    A market's regions are the countries it covers, shown on the market's page in the Includes row. They decide which buyers the market applies to, so buyers in those regions are served by the market and its settings. You change them from the same row, which opens the region selection.

  • Set a Market's Currency

    A market's currency is the currency its buyers are charged in. You set it from the market's Currency setting, where a dropdown chooses how the market charges, such as using local currencies, and a price-rounding option tidies converted prices. This lets buyers in a market pay in the money they expect.

All 24 articles in Marketplaces

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