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Markets

Markets is where you manage the places your store sells to. The list shows each market with its status, the regions it includes, and its customizations, and lets you create, search, and filter markets. It is the starting point for setting up how your store sells across regions.

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The Markets list

The list shows each market as a row, with columns that summarize it, and controls above it to filter, search, and add markets.

The Markets page, with tabs for All, Active, Inactive, and Suspended, a search box, Sort by and Columns controls, and a table of markets showing France (Active), European Union (Active, 6 countries), and United States (Active), each with its Includes regions and Customizations (opens full size)

Part What it is
Market The market's name
Status Whether the market is Active, Inactive, or Suspended
Includes The regions the market covers, such as a country or a count of countries
Customizations The settings this market customizes
Tabs Filter the list by All, Active, Inactive, or Suspended
Search Find a market by name or region
Sort by / Columns Order the list and choose which columns to show
Create market Add a new market

Before you begin

  • In your admin, select Markets in the left navigation to open the Markets list.
  • You know which regions you want a market to cover.
  • For a market's domain and language, the domain is already set up for your store.

Creating and finding markets

Select Create market to add a new market, then give it a name and choose the regions it covers. To find an existing market in a long list, use the search box or the tabs to filter by status. Sort by and Columns let you order the list and control what it shows.

A market has several settings, and they build on each other, so this order works well. Each step links to its own article.

  1. Choose the market's regions. Create the market and pick the countries it covers. See Add Regions to a Market.
  2. Set its currency. Decide the currency, or use local currencies for a multi-country market. See Market Currencies.
  3. Set its domain and language. Assign a domain and language so its storefront is local; the domain must be set up for your store first. See Domains and Language Per Market.
  4. Set up shipping. Add a shipping zone and rate that cover the market's regions, or customers there cannot check out. See Market Detail.
  5. Adjust the rest as needed. Taxes, catalogs, and metafields can be customized per market from the market's page.

You do not have to do every step. A market with only its regions set uses your store's defaults for everything else.

Note: A market cannot take orders until a shipping zone and rate cover its regions, so set up shipping before you set the market to Active.

Best practices

  • Group regions that share settings. Put regions that should use the same currency and catalog in one market.
  • Keep statuses current. Set a market to Active only when it is ready to sell.
  • Name markets clearly. A clear name, such as European Union, makes the list easy to scan.
  • Set up shipping before going live. Without a shipping rate covering its regions, customers in that market cannot check out.

If something goes wrong

  • A market is not selling. Check its status is Active and that shipping covers its regions.
  • You cannot find a market. Use the search box or filter by status with the tabs.
  • Customers cannot check out in a market. Make sure a shipping zone and rate cover the market's regions.
  • You cannot create or change a market. Your role may not allow managing markets. Ask an owner or admin.

Next steps

Still stuck?

More in Marketplaces

  • Manage Regions in a Market

    A market's regions are the countries it covers, shown on the market's page in the Includes row. They decide which buyers the market applies to, so buyers in those regions are served by the market and its settings. You change them from the same row, which opens the region selection.

  • Catalogs

    A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

  • Edit Regions in a Market

    Editing a market's regions changes which countries it covers, by ticking regions to add and unticking them to remove. You do it in the Market conditions dialog, opened from the market's Includes control, where the regions already in the market are shown ticked. A search box helps you find a region quickly in the long list.

  • A Fully Customized Market

    A market can customize as many of its settings as it needs, moving each one out of Inherited settings and into the Customized section. The more you customize, the more the market runs on its own values instead of your store's. A fully customized market has most or all of its settings customized.

All 24 articles in Marketplaces

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