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Add Regions to a Market

Adding regions to a market sets which countries the market applies to, so buyers in those places get that market's settings. You do it from the market's Includes control, which opens the Market conditions dialog, where you search for and select the regions to include. The regions you add take on the market's currency, catalog, and other settings.

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Adding regions to a market is how you decide which countries that market covers. A market is a group of one or more regions that share the same settings, such as currency and catalog, so adding a region means buyers there are served by that market. This is what lets you sell across borders with settings tuned to each place. You add regions from a market's own page, using the Includes control, which opens the Market conditions dialog where you choose the regions.

What you are choosing

The Market conditions dialog is where a market's regions are set. It lists the regions you can include, with a search box and a way to select them all, so you can build the market from a single country or many at once.

Part What it is
Includes What the market is defined by, set to Regions
Search regions Find a region by name instead of scrolling the full list
Select all Add every listed region at once
Region checkboxes Tick each region you want the market to include
Selected Filter the list down to only the regions already chosen

Before you begin

  • In your admin, select Markets in the left navigation, then select a market to open its page.
  • You know which regions you want this market to cover.

Steps

1. Open the market and edit its regions

Open Markets from the left navigation. The Markets page lists every market alongside the regions each one includes. Select the market you want to add regions to (1) to open its page.

The Markets page, with a search box and the list of markets, each showing its status and the regions it includes. Box (1) marks the United States market row, which you select to open it. (opens full size)

On the market's page, the Includes row lists the regions the market currently covers. Select the edit control (1) on that row to open the Market conditions dialog.

The Includes row on a market's page, listing the region the market covers (United States here) with box (1) on the edit control you select to change it (opens full size)

2. Choose the regions and save

In the Market conditions dialog, Includes shows Regions, so the market is defined by the countries you add. Build it up from the list:

  • Find a region. Type its name in the Search regions box (1), or scroll the list. To add every region at once, use Select all.
  • Tick each region you want, then open the Selected chip (2) to filter the list down to just your picks so you can check them.
  • Confirm the set. Here the market covers a Europe and Americas mix: France and Germany, plus the United States and Canada (3).

When the regions are right, select Done (4) to apply them, or Cancel to leave the market unchanged. The market then covers those regions, and buyers there are served by this market and its settings.

The Market conditions dialog filtered by the Selected chip to show a Europe and Americas market. Box (1) marks the Search regions box, (2) the Selected chip, (3) the four chosen regions Canada, France, Germany, and United States, and (4) the Done button (opens full size)

Back on the market's page, the Includes row lists the regions the market now covers (1). A market can cover many regions at once, so this is also where you confirm the full set is what you expect.

The Includes row of a market that covers several regions. Box (1) marks the regions this International market now covers: Australia, Austria, Belgium, Canada, Czechia, and 22 more (opens full size)

Best practices

  • Group regions that share settings. Put regions that should use the same currency and catalog in one market.
  • Use search for a long list. Type the region name rather than scrolling all of them.
  • Add only what you serve. Include the regions you actually sell to, so buyers get the right market.
  • Review after adding. Check the market's settings so the new regions inherit what you expect.

If something goes wrong

  • A region is missing from the list. Use the Search regions box, since the full list is long.
  • A region you added is not behaving as expected. Open the market and check its settings, so you can see what the added regions inherit.
  • You added the wrong region. Open the market conditions again, untick it, and select Done.
  • You cannot edit the regions. Your role may not allow managing markets. Ask an owner or admin.

Next steps

Still stuck?

More in Marketplaces

  • Market Customizations Overview

    Each market either inherits a setting from your store or customizes it for that market. The market's page separates the two: Inherited settings are the ones it takes from your store, each with a control to customize it, and Customized holds the ones you have changed. This is how you make a market different where it needs to be.

  • Set a Market's Currency

    A market's currency is the currency its buyers are charged in. You set it from the market's Currency setting, where a dropdown chooses how the market charges, such as using local currencies, and a price-rounding option tidies converted prices. This lets buyers in a market pay in the money they expect.

  • Catalogs

    A catalog lets you customize which products, and at what prices, are shown to different markets or customer groups, without running separate stores. You manage them on the Catalogs page, where you create a catalog, or export and import catalogs. This is how one store serves different audiences differently.

  • Domains and Language Per Market

    A market can use its own domain so buyers reach its storefront at a web address meant for them, shown with the language that storefront reads in. You set it on the market's page, on the Domain and language row, by choosing from the domains already set up for your store.

All 24 articles in Marketplaces

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