Advertising

The Marketing overview is your one-page read on how marketing is doing: headline figures for sessions, sales, and orders from marketing, your top channels, your recent campaigns, and what your marketing apps are working on. This explains what each part of the page shows and how to use it.

The Marketing Attribution report shows which channels bring your sessions and sales, so you can see what your marketing is actually producing. This explains what the report measures, how to read its channel breakdown, and how the attribution model shapes the numbers.

Tanqory does not run your ads. It measures them, and this is the section that explains how. A pixel collects what shoppers do, UTM tags make your traffic arrive under a channel name instead of as direct, and the attribution report turns the two into sales by channel. Every article in the section is listed here, in the order you meet them.

The Customer events page is where your store collects what shoppers do and sends it to your advertising and analytics services through pixels. This explains what customer events are, how the page uses pixels to collect them, and the two ways to add one, so your campaigns can measure real results.

The attribution report decides which channel gets credit for a sale using an attribution model, which opens as Last non-direct click and can be switched to four others. This explains what each model means, how they divide credit across a customer's visits, and how the one you choose shapes the numbers you read.

Beyond sessions and sales, the attribution report carries deeper metrics like ROAS, CPA, CTR, and AOV, and tools to focus the view. This explains what those metrics mean and how to use filters and columns to read a channel's performance in detail.

The Marketing app activities section shows the marketing apps connected to your store and the work they have in progress, so you can see what each app is doing and when it was last active without opening every app in turn.

A pixel reports what shoppers do on your store to an advertising or analytics platform, so it can measure the sales your campaigns produce. This walks adding one from the Customer events page, choosing between a ready-made pixel app and your own custom pixel, and confirming it is collecting events.