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Brand Overview

Your brand assets, logos, colors, cover image, tagline, description, and social links, are all managed on one Brand page. See Brand Identity for the full guide.

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On this page

Your store's brand assets, logos, colors, cover image, tagline, business description, and social links, are all managed on one Brand page in your admin, along with the written and practical details of your business. This overview points you to that page and to the detailed guide for each asset, so you can set your brand up in one place.

The Brand page

Open the Brand page from Settings, then General, by clicking Brand identity. The page groups its elements into two sets so you know what is core and what is optional.

The Brand page lists the Essential and Additional brand elements (opens full size)

  • Essential: Primary Logo, Square Logo, and Brand Colors, the core elements used throughout your store.
  • Additional: Cover Image, Brand Tagline, Business Description, and Social Media Links, for a fuller brand presence.

Brand Identity walks through the whole page.

Set up each asset

The Brand Tagline (up to 80 characters) and Business Description (up to 150 characters) are short text fields you fill in directly on the Brand page.

What else the page holds

The Essential and Additional sets above are the summary card at the top of the page. Scrolling past them, the same page carries two more sections that are easy to miss:

  • Brand identity, the written side of your brand: business name, fonts, brand values, brand aesthetic, tone of voice, and keywords.
  • Business details, the practical facts customers act on: phone number, business hours, location, call-to-action links such as a business email or a reservation URL, and testimonials.

Both are covered in Brand Identity.

Next steps

Still stuck?

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