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Content Overview

The Content area of the admin holds your non-product storefront content: pages, blog posts, menus, files, and metaobjects. It is where you manage everything on the storefront that is not a product.

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The Content area is one of the top-level sections in your Tanqory admin. It holds the parts of your storefront that are not products: pages, blog posts, navigation menus, files, and metaobjects. Each of these has its own page inside Content, so you manage one type at a time rather than from a single combined screen.

Open Content in the admin sidebar to reach these pages. There is no separate Content landing page, so opening Content takes you to one of its types, and the rest appear beneath it in the sidebar.

Note: You need a role that can manage store content. A content type your role cannot reach is not hidden from the sidebar, it is greyed out and does not respond when you select it, so ask whoever administers the store to grant you a role that covers it. Roles and Permissions covers what each role reaches.

Content types

Type What it holds
Pages Standalone storefront pages, such as About, Contact, or FAQ.
Blog Posts Dated articles, each published to a blog.
Menus Navigation menus that your theme uses to organize storefront links.
Files Images, videos, and documents that you upload once and reuse across the store.
Metaobjects Reusable structured content built from a definition, on the Metafields and metaobjects page.

Where Content lives

In the admin sidebar, open Content. The section sits among the top-level areas of the admin and lists its types beneath it - Pages, Blog Posts, Menus, Files, and Metaobjects - so you select the type that matches what you are working on and manage one content type at a time.

The admin sidebar with Content among the top-level sections such as Orders, Products, and Customers (opens full size)

Each type opens its own page, where you create and edit that content:

  • Pages for standalone pages like About or FAQ.
  • Blog Posts for dated articles published to a blog.
  • Menus for the navigation your theme renders.
  • Files for images, videos, and documents you reuse.
  • Metaobjects for reusable structured content.

Best practices

  • Link new pages from a menu so visitors can reach them, because a page that no menu points to is only reachable through its direct URL.
  • Upload each file once and reuse it across pages and posts, instead of uploading the same file several times and growing your Files library.
  • Use metaobjects for repeated content that shares the same shape, such as FAQ entries or testimonials, so every entry follows one definition.

Next steps

Still stuck?

More in Online Store

  • Brand Identity

    Set up your store brand identity in one place from Settings, then Brand: logos, colors, cover image, tagline, business description, and social media links.

  • Metafields and Metaobjects

    Metafields let you add your own custom data to a store resource, such as a product or a customer, for information that does not have a built-in field, while metaobjects let you build custom data structures of your own. You manage both from the Metafields and metaobjects page, where metafield definitions are grouped by the resource they belong to. This article explains the page, how definitions are organized by resource, and how metafields and metaobjects differ.

  • Customize Your Storefront

    The theme customizer is where you build each page from sections, edit their settings in a live preview, switch between pages, and publish when the design is ready.

  • Brand Colors

    Add your primary and secondary brand colors in Brand settings, choosing each one with a picker that pairs it with a contrasting color for readable text, so your store, social media, and marketing stay consistent.

All 33 articles in Online Store

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